BMW’s Secret

A friend and I were talking about car companies the other day. The conversation came to BMW.
He’s looking at buying one. The thing about BMW is that it they’re always ahead of the game. Every year I wonder how there gonna out do themselves. Some how they do.
That’s because they know a secret.
You have to be better than your yesterday self. You have to test limits. Push boundaries.
I aim to be better than yesterday by looking at my wins and losses. By dissecting them, asking what I could do better next time. This is how the best become the best.
Incremental improvements look like giant leaps when you look back on them.

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